Upstart Makes Analyzing Your Data Effortless
Easy to use
Powerful yet simple, Upstart is easy to use and understand and doesn't require complicated setup or tag configurations.
UTMs and Events
Upstart automatically understands links with UTM parameters and lets you view and filter your website data based on UTMs.
No Cookie Banners
All data is anonymized with Upstart, and no personal information is ever collected on your website's users.
Take Control with
Privacy-Focused Analytics
Put Privacy First
Unlike other platforms, Upstart doesn't track users across websites or collect any personally identifiable information.

Own Your Data
Upstart is self-hosted, meaning your website data stays on your server. You have complete control.

Focus on What Matters
Upstart tracks the essential website metrics you care about - pageviews, visitor demographics, and custom events. No unnecessary data.

Pricing That Makes Sense
Basic
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- Basic tracking of page views, events, and user properties
- Real-time data visualization
- Limited data export options CSV
- 48-hour support response time
- Integrations
- Shared links
- Importing and exporting
- Advanced analytics
- 24/7 online support
Starter
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- In-Depth Brand Positioning Workshop
- Competitive Analysis Top 5 Competitors
- Comprehensive Market Analysis
- Customer Insights & Segmentation
- Integrations
- Shared links
- Importing and exporting
- Team membersUp to 20 users
- Advanced analytics
- Basic reports
Pro
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- Comprehensive Brand Positioning Strategy
- Full Competitive Analysis
- Advanced Market Analysis
- In-Depth Customer Insights
- Integrations
- Shared links
- Importing and exporting
- Team membersUp to 50 users
- Advanced analytics
- Basic reports
- Professional reports
- Custom report builder
- Quarterly product workshops
- Priority phone support
- 1:1 onboarding tour
Here's What People Are Saying About Upstart
The analytics tool has been a game-changer for our team. We now have real-time insights into user behavior, traffic sources, and engagement metrics, helping us optimize our website effectively.

CEO
Your analytics platform provided us with clear and actionable data on our visitors. We've improved our conversion rates by 30% thanks to the detailed traffic and event tracking.

VP of Operations
The privacy-friendly analytics tool helped us track key website metrics without compromising user data. The clean interface and easy-to-read reports made data analysis effortless.

CEO
With your analytics solution, we now understand our audience better than ever. The real-time dashboard and custom event tracking have helped us tailor our marketing strategies for maximum impact.

Head of Engineering
The lightweight analytics tool gave us deep insights without slowing down our website. We've been able to identify top-performing content and refine our SEO strategy effectively.

CEO
Before using your analytics tool, we had little visibility into our website's performance. Now, we track visitor trends, user engagement, and conversions with ease.

VP of Operations
Your privacy-first analytics tool gave us the confidence to track essential business metrics without relying on invasive tracking methods. It's the perfect alternative to big analytics providers.

CEO
The ability to set up custom events and track key user actions has transformed the way we analyze data. We now make informed decisions based on real user behavior, not just assumptions.

Head of Engineering
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Frequently Asked Questions
We offer a wide range of services including web development, branding, and digital marketing to help businesses grow and succeed.
- Essentials: Focused workshop to identify core values and USP.
- Growth: In-depth workshop to establish a clear and differentiated brand identity.
- Enterprise: Comprehensive brand positioning strategy encompassing all aspects of your brand.
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From 12000+ Customer Reviews